We work with our clients to identify, segment and prioritize their customers.
We help clients to determine which customers are primary and secondary targets utilizing lifetime value, needs-based, behavioral-based, and/or other segmentation schemes. We then work to ensure our clients invest in their customer relationships commensurate with the value (actual and potential) they represent.
- Customer lifetime value analysis
- Customer needs analysis
- Customer segmentation (e.g., value, needs, behavioral, etc.)
- Customer prioritization & target selection
- Accelerated growth enabled by a greater internal focus on the most valuable and highest potential customers
- Greater efficiency generated by a companywide understanding of customer prioritization
- Improved profitability driven by investments in customer relationships that are commensurate with their value to our client’s organization
- Optimized design of supporting process and infrastructure for each segment (e.g., sales force design and approach, offerings, customer experience, value proposition)