We help clients link competitive insights with strategic actions.
Our Approach
Understanding current competitors is not enough. Customer driven companies must also anticipate emerging new competitors and link their understanding with strategic action. We help our clients to understand and act upon the differences between their performance and those of their competitors. We also work to strengthen their competitive intelligence process in a way that balances data gathering with analysis, insight and action on an on-going basis.
Our Capabilities
- Competitor analysis and insight
- Competitor benchmarks and profiles
- Competitive position assessment
- Competitive intelligence process design and implementation
Client Benefits
- Meaningfully differentiated offerings and value propositions
- Preempted or neutralized competitor encroachment
- Better informed customer selection, acquisition and retention choices and initiatives
- Anticipation of potentially new or emerging competitors and how to position against them